skip to main content skip to footer

Articles

Growing up in the Butcher: The Fable of the Hot Dog Vendor


Ciao Amici,

     Story telling was always a part of growing up with my grandparents. A story that they would have enjoyed is one my tomato product producer, Dino Corteopassi sent me.

     Once upon a time there was a young immigrant looking to get ahead. Times were tough and work was scarce and as he walked home one evening he noticed how hungry he was. What he would not give for a great hot dog. All at once it hit him this would be a great spot to sell hot dogs. So after saving part of his wages, he was able to buy a used hand cart, a small stove, six of the best hotdogs, six of the freshest buns, and with the rest of the money he bought the best condiments he could buy.

      On the first day he sold all six hot dogs. On the next day he reinvested and bought enough to make 12 hot dogs. That evening, yesterday’s six customers returned bringing 6 friends. The business grew and grew. Time passed and the man now had a family.  Business had been good and the cart was replaced with a store front. He saved enough money to send his son to college. Upon returning from college he asked his son what he had learned. There is a recession coming, times are going to be tough. It was true that sales have leveled off but the regular customers always came back to enjoy the best hot dogs served on the freshest buns and best condiments money could by. So, the father asked what would this recession do to our business. Well Dad, the national chains get lean and mean. The father really did not see the connection but being that the son had gone to college he reluctantly agreed. So the son proceeded to haggle with the discount butcher to buy hot dogs that didn’t taste as good but no one would know the difference, then he proceeded to do the same with the buns and condiments; saving money by reducing the quality. Business began to slow down. It was imperceptible at first that some of his regulars stopped coming. As business declined the son said we need to reduce prices. This did not help bring back the regulars. The son then decided to get out of the family business and work with a national chain.

     The hard working parents had saved enough money, [during the successful years] to retire. The father decided to sell the business. ..... To a hard working immigrant with the novel idea -why not sell really good hot dogs to people like himself who appreciated good food and this way they would come back to his stand day after day after day.

 

Una volta lo dice va adattare a secondo, che è quello che accade a Lei in vita, trovo.

- John F. Kennedy

Once you say you're going to settle for second, that's what happens to you in life, I find.

- John F. Kennedy

 

Cordiali saluti,

Joe

To receive menu specials and our newsletter Join our mailing list at our WEB PAGE: www.JDeFrancoandDaughters.com -Click on Mailing List and enter your e-mail Send us your Roseto stories, recipes and comments to E-mail: portipasto@ptd.net  or call us 610-588-6991 Store Hours: 7 to 7 Seven Days a Week with Catering Anytime or by Appointment

J. DeFranco and Daughters Catering & Deli

To receive menu specials and our newsletter

Join our mailing list at our WEB PAGE

www.JDeFrancoandDaughters.com

Click on Mailing list and enter your e-mail

Send us your Roseto stories, recipes and comments to E-mail: portipasto@ptd.net

Or call us 610-588-6991

Store Hours: 7 to 7 Seven Days a Week with Catering Anytime or by Appointment